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Great Accomplishments in Information Systems

3. Personalization: MySpace, August 2003

Social media sites like Friendster were already around when MySpace was launched. MySpace’s fully customizable site was totally unique during its time. It helped jumpstart young people’s love for social media. MySpace users were able to fully control their own profile and their own experience with the website. This developed a push for the personalization of online and mobile experiences later on.

The UX impact

Providing customizable options in technology is imperative, because people (especially Millennials) love to personalize their experience and express their individuality through a product. Personalization increases user satisfaction, value and the likelihood that people will continue to use the software.

4. Interactive Feeds: Facebook, February 2004

When Facebook was developed, it did’nt have the customization ability of MySpace. However, it did introduce interactive feeds. Users could scan a lot of information quickly, easily find information on profile feeds and home feeds, while also engage with their friend’s content through liking it.

The UX impact

Though MySpace may not have endured the times, the personalization of its user’s profiles leaked into the newest generation of social media.

Facebook picked up the torch and ran with it when they began personalizing user feeds, determining what content they’d most likely want to see based on their past behavior. This idea of personalized content is revolutionizing how we consume news and entertainment now, across all platforms.

Also, let’s not overlook the bold UI changes Facebook makes every couple years. They do this despite user outrage, which has taught us that implementing cutting-edge features with long-term impact is worth short-term unrest.

5. Touchscreens: Apple, January 2007

Contrary to common belief, the iPhone was not the first touchscreen phone! However, the iPhone was the first touchscreen phone that had a mobile operating system, allowing it to both run applications and programs.

Steve Jobs and his brilliant team designed the most innovative, multi-use mobile phone/mini-computer that had ever been built. It revolutionized mobile computing, making phones easier to use, as well as more powerful.

Its simplistic interface includes one button and a touch screen, an extremely organized layout for programs, advanced security features. Its own App Store, with more than a million apps, makes downloading programs to the phone as easy as online shopping.

The UX impact

By making the screen the actual source of user input, touchscreens freed designers from having to build their interfaces around inflexible hardware buttons.

Designers can now be more contextual with their interfaces. The popularity of the touchscreen encouraged similar user interfaces in all types of technologies: Tesla’s touchscreen control panel, the Nintendo DS, as well as others.

And, of course, the touchscreen gave rise to a new standard for mobile usability, changing the way we design mobile experiences.

6. Touch Gestures: FingerWorks, 1998

FingerWorks developed the technology that converts the finger movements of different finger combinations into mouse and macro events (such as pinch-to-zoom).

Founded in 1998, the company produced a line of multi-touch products: the iGesture Pad, the TouchStream keyboard, for example. Yes, 1998 is not part of this century, but this innovation didn’t really go mainstream until the company was acquired by Apple in 2005, hence why you can use gestures to navigate the mobile interface of your iPhone.

The UX impact

This technology enabled the experience we have today on touchscreen devices, the ability to control your mobile experience through touch rather than buttons or a mouse.

Touch gestures have completely changed the way we interact with mobile devices and how we design mobile experiences—without them, we literally would not have functional touchscreens today.

7. Modern Video Streaming: YouTube, 2005 & Move Works, 2007

YouTube launched its website in 2005, giving rise to online video uploading. By July of the next year, YouTube users were adding more than 65,000 new videos a day bringing in 100 million video views daily.

But the breakthrough that really launched modern day streaming came in 2007: HTTP-based adaptive streaming changed slow buffering videos into the instantaneous media downloads that we use and love today. 

Move Works” introduced a revolutionary service that delivered media in smaller pieces, preventing connectivity issues for customers and slow download speeds. This innovative technology improved the user experience by eliminating the vast majority of the waiting associated with online video. It was soon adopted by Adobe, Apple and also allowed Netflix and became a movie-streaming powerhouse.

The UX impact

By innovating to eliminate common user frustrations and preventing impatience and inconvenience, HTTP-based adaptive streaming allowed people to view media straight away.

This innovation powers much of the way we consume modern video content today and has dramatically accelerated the adoption of video streaming across the globe.

8. Hashtags and @-Mentions: Twitter, August 2007

While Twitter launched with the concept of targeting specific users via the @-mention mechnic, the idea of the hashtag was first suggested by Chris Messina (a previous UX designer for Google) in 2007. The strategy caught on, and Twitter implemented the hyperlinked hashtags in July 2009.

The UX impact

Utilizing hashtags has vastly altered the tag and search functionality by clustering similar information and making it easier than ever to find particular social media posts in real time. This has led in turn to Twitter’s role as the communication platform of choice in multiple major political movements by enabling the instant formation of ad hoc communities on the platform.

When dealing with a lot of information, it is important to incorporate an easy-to-use tagging and search functionality to better categorize and store information, enhancing usability and providing the familiarity with your software that users crave.

9. Better Photos Increase Conversions: Airbnb, 2012 

This popular vacation rental website found that travelers are 2.5 times more likely to book a room that has professional pictures in its listing. With that simple change in emphasis, Airbnb prompting shoppers to change their behavior from simple shopping, to browsing and engaging.

Utilizing visually strong designs encouraged exploration and discovery. It brought more content to the surface than with search. Airbnb offered its hosts free photography services to exponentially improve the quality of the pictures on its website, which doubled the website’s bookings.

The UX impact

Though this may not seem significant on its own, Airbnb’s photo-heavy strategy signalled a strong shift from search to user-curated content. As FastCo puts it, search isn’t as important as what your friends have already found. This could be the future of all e-commerce.

10.  Single Page Website Design: Steve Yen, 2005

Long scrolling, one-page designs seem to be a relatively new trend. But, single page design has been around for more than a decade. No one really knows who was responsible for this phenomenon—some credit Steve Yen for first using the term “single page application” (SPA) in 2005. This described a single web page that provides a more fluid user experience where all content is retrieved with a single page load.

Others say that the first instance it showed up was in 2002, when Stuart Morris created a self-contained website called slashdotslash.com.

Adding even more to the story, four other men: Lucas Birdeau, Kevin Hakman, Michael Peachey and Evan Yeh, hold a US patent for a single page application implementation.

Regardless of who is responsible for the birth of this phenomenon, designers today have readily accepted the advantages of this simple website layout. It provides easy navigation, natural storytelling, and enables people to scan the site.

The UX impact

Long-scrolling designs display information in a visually creative, yet simple way, enabling users to get the message quicker than clicking from page to page and making them more likely to act on the information they receive visually.

These types of web pages were found to be the easiest to utilize on mobile devices, too, paving the way for responsive web design.

Information systems is an interesting field to study. UX is just one of the areas you might like to focus on. What drives you? What would you like to achieve? We’d love to know. These are just some of the questions we have for you. Your answers could become one of the best written personal statements you ever use. Don’t hesitate to request your free first paragraph so you can see what we’re made of and can do for you.

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For more than 20 years, I have helped hundreds of applicants from all over the world to get accepted into the finest English-speaking universities, graduate programs, fellowships, scholarships, internships, and residency positions. I provide my clients with uniquely creative, state-of-the-art statements of purpose, personal statements, and letters of motivation, intent, interest, goals, objectives and mission. As a courtesty service for those applicants who decide to use my service for their statement, I am happy to edit your resume or CV.

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Great Accomplishments in Information Systems

The 21st century has certainly made its mark on the planet in just a short amount of time. Technological advances in the last 15 years have increased our capabilities beyond many people’s imagination. However, it’s the adoption of these breakthrough technologies that have made them so impactful on society.

This is why user experience is one of the driving forces behind enduring technology, and led us to some of the most profound achievements and advancements in modern times. Here are ten of the biggest UX breakthroughs that have helped to shape this century of tech up to now.

1. The Digital Music Ecosystem: iPod, October 2001

The dual creation of the iPod and iTunes transformed how people listened to music completely.

The original iPod was built to be small enough to fit in a person’s pocket and only had one scrolling button, as opposed to Sony’s Walkman and Discman, which had several buttons, moving parts and a clunky size that made them difficult to carry.

Though the iPod was not the very first on the digital music scene it did have 5GB of storage—much more than most MP3 players on the market at the time, which could only hold a couple songs. Apple also enhanced the download experience by making it 30 times faster than USB-based players.

The UX impact

In a press release announcing the iPod’s launch, Steve Jobs said, “With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it anywhere. With iPod, listening to music will never be the same again.” He was 100% right: the impact of the iPod isn’t limited to its technological advances, but the entire ecosystem that accompanied it. Users had the ability to purchase and download music, and had a completely new buying experience. It has easily driven the traditional record store to near extinction.

2. Swiping: Swype, 2002

The Tinder dating app may receive some mainstream recognition for swiping, but this unique functionality was used in other mobile technologies many years before Tinder was developed. The man who started text messaging in the ‘90s, Cliff Kushler, launched the Swype keyboard in the 2000s, and it improved the efficiency of touch-screen smartphone keyboards hugely, by allowing the user to type a word by sliding a finger from letter to letter. This new system alleviated the frustration of small keyboards on small screens by vastly increasing ease of use.

The UX impact

Swype improved the user experience by altering navigation and other movement throughout software to make it easier and more accurate. Swiping, as a general functionality, was later implemented on iPhones and Google’s Gmail app and has become an extremely common part of smartphone UX.

Statements of Excellence in Information Systems

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I work very hard on each statement that I produce because  I trust you as well to recommend me to your friends and colleagues if you are very pleased with your statement. 

Degree sought, field, or place of origin!

Sample 1st 2 Paragraphs MIS Information System Masters, Indian Woman

A very cosmopolitan young woman from India, I feel strongly that I am the best fit for your MIS Masters Program at the University of XXXX for a variety of reasons, especially the flagship nature of your program and the diversity of your student body. Since I have already earned an MBA with a special emphasis on the area of Human Resources, I am confident that I will be able to excel at UXX.

Human Resources and Management Information Systems are two functional areas of business that have had a significant impact on businesses and organizations, especially in the last two decades. Not only they get to the core of the business, they impact all areas. As a MBA- HR professional, I want to utilize applied IT in management practices.  All in all, I want to make a difference – not just get a job, but create jobs. And I believe this blend of personnel skills and technical knowhow will get me there.